We help product teams achieve self sufficiency.

A boutique consultancy firm run by Didi Medina, focused on solving internal product team challenges via leadership, staffing, and design systems.

Services

Leadership

Everyone leads, you just need to take ownership of the fact that you influence those around you for better or worse. There are no bad teams, only bad leaders.

Staffing

Everyone leads, you just need to take ownership of the fact that you influence those around you for better or worse. There are no bad teams, only bad leaders.

Design Systems

Everyone leads, you just need to take ownership of the fact that you influence those around you for better or worse. There are no bad teams, only bad leaders.

Clients

Great work,
lasting relationships.

Aryk Grosz

CTO at Mixbook

Didi is a machine. He's not just a talented designer dedicated to his craft, but effective at understanding business needs and finding optimal solutions.

Maelle Gavet

COO at Compass

Didi's ability to deeply understand complex problems and unravel them to their core is a trait I see in very few leaders.

Gary Levitt

CEO at Yala

Clever and confident, Didi is a superb product and market-fit consultant. He provides consistent and actionable strategy and delivers on execution too.

Team

Didi Medina

Project Leader

Hannah Tsvayberg

Administrator

Esi Rubanovich

Designer

Principles

More than the balance between usability and beauty, we’re passionate about how teams function together to bring form to their ideas.

Curiosity

You can't be an expert and innovator at the same time. Ask more questions then you have answers.

Accountability

Everyone leads, you just need to take ownership of the fact that you influence those around you for better or worse. There are no bad teams, only bad leaders.

Simplicity

Simple is versatile, versatile is iterative, iterative is effective. Focus on today's problem first.

Efficiency

The process should make space for new possibilities, not help you manage that of which you prefer not to maintain. Slow is steady, steady is fast.

Work with us on your company's next project.

Invite us to host a workshop or speak at your event.

Get in touch

Learn more about our methodologies and processes.

Read our Playbook